The concept of ‘Why’ was developed by award-winning author and inspirational leader, Simon Sinek. He concluded that the identity of an organization does not stem from what it does, but rather why the individuals within the organization do it. This core methodology centers around and begins with leadership.
Pinpointing an organization’s Why is not as easy as it sounds. It cannot be completed at the end of the workday, in a matter of minutes, over email. Uncovering your Why requires understanding “the purpose, cause, or belief that inspires you to do what you do.” Determining your Why can provide valuable insight into ascertaining direction, decision, and the meaning of achievement. Success in business always originates from a collection of unique contributors who share the same Why.